Aretha Franklin
Daughter of Detroit's acclaimed Baptist preacher, the Reverend C L
Franklin, Aretha was just into her twenties when she signed to Atlantic in
November 1966, but had already experienced more than a dozen years
in the music biz - most recently at Columbia Records (where she had
lost the company a then-whopping $90,000 over six years).
When Aretha arrived at Atlantic Records she immediately began
recording at a heady pace. In 1967 and 1968 she released four albums -
I've Never Loved A Man (The Way I Love You), Aretha Arrives, Lady
Soul and Aretha Now - a fierce prolificacy aided by the
groups of studio musicians who accompanied her - the Alabama boys at
Fame in Muscle Shoals, the Dixie Flyers at Criteria in Miami, the
crack New York players and a super-hot Los Angeles team. Each added a
fresh spice to Aretha's stew.
In fact, Atlantic had previously effected a similar transformation
in the 1950s when they re-cast Ray Charles
from a jazz pianist and crooner into a founding father of soul. Now,
producer/fan Jerry Wexler, weighed down with work on
Wilson Pickett and
Percy Sledge, offered Aretha's contract
to Stax for $25,000. They passed. Luckily for Wexler, he soon heard
her demo's of I've Never Loved A Man (The Way I Love You), Dr
Feelgood and Sweet Bitter Love and the penny dropped.
By 1969 Aretha was recording material for her two 1970 albums,
This Girl's In Love With You and Spirit In The Dark, at
first in New York and then down in Miami.
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