Artwork by illustrators from the classic Ladybird Books is to be explored in an exhibition.
The books, which started life in Loughborough about 100 years ago, have enthralled generations of children with classic tales and information texts.
Ladybird Book expert Helen Day said the “little time capsules” reflected the society that created them.
The firm started publishing children’s books in 1914 but curator Ms Day said the picture books of the 1950s, 1960s and 1970s had the greater impact on their youngsters’ consciousness.
The Wonderful World of the Ladybird Book Artists is at Leicester’s New Walk Museum until 1 September.
