Pretty Marjorie Clark (Pauline Stroud) – whose parents run the local corner shop – wins a beauty competition in her Midlands town and finds herself in a Festival of Britain procession in Coventry as Lady Godiva (though not in the buff).
Against the wishes of her puritanical old father (Stanley Holloway) and her possessive boyfriend Johnny (George Cole) the impressionable and naive lass enters another beauty contest, and accidentally wins after the organiser attempts to rig the contest in favour of his girlfriend – but she and Marjorie swap gowns.
Marjorie becomes a national celebrity and – for a time – enjoys success as a model, but has less success when she tries to conquer the world of showbiz.
She eventually ends up as a nude Lady Godiva in a seedy flea-pit of a theatre, watched by her outraged parents who have come to see her.
Dennis Price appears as Simon Abbott, a smoothly lecherous matinee idol who tries to get every girl he meets into bed with him and there is an amusing cameo from Alastair Sim as Hawtrey Mewington – an ageing, down-on-his-luck film producer.
Released in the USA as Bikini Baby.
Joan Collins features as a Beauty Queen contestant in her movie debut. One of the other contestants is a dark-haired Ruth Ellis, later to become infamous as the last woman hanged in Britain for murder.
Lady in Charge of Publicity
Singer at Dance