This average Elvis Presley musical features the King starring as Native American rodeo rider Joe Lightcloud who returns home to settle down on the ranch, singing his way into the local girls’ hearts as he goes.
Elvis takes a break from flirting with Mamie (Quentin Dean), the teenage daughter of diner owner Glenda (Joan Blondell) to help his shiftless father, Charlie (Burgess Meredith in bizarre brown-face makeup) pull a cattle scam on the government.
Somewhere along the line, Elvis rides a bull – or rather, Elvis’ stunt double rides a bull. Anyway, at the party that evening to celebrate Joe’s return to the fold he accidentally barbecues that same bull (how do you slaughter and cook a bull by mistake?!).
Now Joe has to find a new bull which he does in the shape of Dominic, a large but sleepy beast which embarrassingly Elvis sings a song about, and how the animal has to live up to his reputation as a prize-winning stud.
There’s a subplot with Joe’s sister Mary (Susan Trustman) wanting to impress her new (white) boyfriend’s family only to be continually let down by her family’s uncouth ways.
Rarely called upon to sing, Presley shambles along with a self-satisfied expression, as he’s repeatedly upstaged by his veteran co-stars.
L Q Jones