Norman Wisdom takes an unusually risqué approach to humour here as meek bank manager Timothy Bartlett, who meets a swinging hippie girl and tries to adapt to her carefree lifestyle, leaving his wife (Sally Bazely), children and marriage in the dust.
He travels alone to the seaside town of Southport for board meetings, and whilst on the journey, he picks up a couple of hitch-hikers, Nikki (the scrumptious Sally Geeson) and Meg (Sarah Atkinson).
Timothy falls for Nikki and goes out of his way to impress both her and her friends, trying to join the in-crowd at the nearby Screaming Apple club.
Not all goes to plan, and in frustration, he makes a phone call home and his wife Margaret joins him for the remainder of his trip.
As well as writing and starring in the film, Norman Wisdom also sings the title song. He was also Associate Producer.