One of the most popular of all the blaxploitation movies, this followed in the bloody wake of Shaft (1971) and, if anything, is even more violent.
Small-time crook John “Goldie” Mickens (Max Julien) returns to the ghettos of Oakland, California, after a five-year prison sentence with a plan to achieve money and power by becoming a pimp (or “mack” in the movie’s authentic parlance).
He comes up against white cops and an evil drug lord, and Goldie’s criminal ways juxtapose those of his militant brother Olinga (Roger E Mosley) and his Black Nationalist efforts to save the black community from drugs and violence. Richard Pryor plays his often hilarious buddy, Slim.
The morals are as sleazy as the hero, while Michael Campus directs at a pace as urgent as the slashing knives he uses. The dialogue is great, and characters die from rats, Drano, battery acid in veins, and dynamite in the mouth.
The movie has since become a cult hit, and Max Julien has been referenced across music genres for decades.
Stevie Wonder included Max in the dedications on his classic album Songs In The Key of Life, and Eddie Murphy, Jim Carrey, Will Smith and Martin Lawrence have done impersonations of the actor.
He also wrote the screenplay for and co-produced Warner Brothers’ blaxploitation classic Cleopatra Jones.
John ‘Goldie’ Mickens
Max Julien (Maxwell Banks)
Hank
Don Gordon
Slim
Richard Pryor
Lulu
Carol Speed
Olinga
Roger E Mosley
Pretty Tony
Dick Anthony Williams
Director
Michael Campus









