The 1910 Fruitgum Company began life as Jeckell and The Hydes in New Jersey in 1965.
They signed to Buddah Records in 1967 and released five LPs under their own name (plus a number of singles) as well as appearing on the LP The Kasenetz-Katz Singing Orchestral Circus, which was promoted as a “bubblegum superjam”.
Their first hit single, Simon Says (January 1968), reached #4 on the Billboard Hot 100 chart and #2 on the UK Singles Chart.
The record sold over three million copies globally.
Subsequent hits included 1, 2, 3, Red Light (July 1968), Goody, Goody Gumdrops (October 1968) and Indian Giver (January 1969).
Bass, horn, vocals