Premiering first as a Saturday show, it was eventually broadcast on weekdays as well, where the title was changed to It’s Happening.
The show mainly consisted of rock performances, but the weekday format also included gossip from Kathy Orloff and a segment called “Style Faire” hosted by model Keith Rogers.
In addition, teenagers gave news reports from around the US and short films produced by high school and college students were shown. Each week, amateur bands also competed in a talent contest.
The first show – on 15 July 1968 – featured such high-profile guests as Joey Bishop (pictured below right), Regis Philbin, Don Adams, and Don Rickles.
Despite its credentials, the show was no match in the ratings for As The World Turns on CBS. The show was also temporarily taken off the air in the fall of ’68 to make room for NCAA Football.
