Yuppie car rear-window signs proclaiming the presence of an ankle-biter in the car.
The signs originated in 1985 as a way of informing rescue workers that there was a baby in the vehicle – toddlers were apparently often thrown some distance from car-wrecks and may go unnoticed.
They were also intended to generally alert other motorists of the presence of a young ‘un in the car (presumably in case they hadn’t already heard the crying and screaming).
In the summer of 1985, barely a year after its debut, the Baby on Board sign had been affixed to more than 3 million cars, with 500,000 being sold each month. It became in the 1980’s what the rear-window rainbow sticker was in the late 70’s – or the Christian ‘fish’ sticker.
The sign was a windfall for former real estate investor and Brookline, Massachusetts resident Michael Lerner, who spent $65,000 of his own money to start Safety 1st, a child-focused consumer brand.
Like we cared why you were such a shitty driver!
Related Posts
Peace Sign The ubiquitous icon of the Aquarian age and one of the most widely known symbols in the world. In Britain…
Hippies Like no other time before, the ’60s exploded into personal freedom and self-expression, seen through bands of teenagers with unique…
Blaxploitation Movies Hollywood saw major dollar signs, so a machine was quickly invented which churned out movies showcasing the style, rhythm and…
Brat Pack When young actors like Emilio Estevez, Molly Ringwald, Matthew Broderick and Rob Lowe moved out of obscurity and into films…
Disco In 1976, there were an estimated 10,000 discos open in the US, as opposed to only 1,500 in 1974. Before Saturday…
Protest Movement Protests in the 1960s can be divided into two main categories; those provoked by racial tensions, such as the ghetto…
8-Track This was the first practical way to play recorded music in your car and was invented by Bill Lear and…
Outspan (Orange) Mini The Outspan Orange car was shaped like an orange, had orange skin-textured fibreglass bodywork, and looked like an orange but…
