Facebook Twitter Instagram YouTube
    Nostalgia Central
    • Home
    • Blog
      • Lists
    • Television
      • TV by Decade
        • TV – 1950s
        • TV – 1960s
        • TV – 1970s
        • TV – 1980s
        • TV – 1990s
      • Comedy
      • Drama
      • Kids TV
      • Variety
      • News & Sport
      • Advertisements
    • Music
      • Music by Decade
        • Music – 1950s
        • Music – 1960s
        • Music – 1970s
        • Music – 1980s
        • Music – 1990s
      • Artists – A to K
        • Artists – A
        • Artists – B
        • Artists – C
        • Artists – D
        • Artists – E
        • Artists – F
        • Artists – G
        • Artists – H
        • Artists – I
        • Artists – J
        • Artists – K
      • Artists – L to Z
        • Artists – L
        • Artists – M
        • Artists – N
        • Artists – O
        • Artists – P
        • Artists – Q
        • Artists – R
        • Artists – S
        • Artists – T
        • Artists – U
        • Artists – V
        • Artists – W
        • Artists – X
        • Artists – Y
        • Artists – Z
      • Artists – 0 to 9
      • Genres
      • Music on Film & TV
      • One-Hit Wonders
      • Playlists
      • Online Radio
    • Movies
      • Movies by Decade
        • Movies – 1950s
        • Movies – 1960s
        • Movies – 1970s
        • Movies – 1980s
        • Movies – 1990s
      • Movies – 0 to 9
      • Movies – A to K
        • Movies – A
        • Movies – B
        • Movies – C
        • Movies – D
        • Movies – E
        • Movies – F
        • Movies – G
        • Movies – H
        • Movies – I
        • Movies – J
        • Movies – K
      • Movies – L to Z
        • Movies – L
        • Movies – M
        • Movies – N
        • Movies – O
        • Movies – P
        • Movies – Q
        • Movies – R
        • Movies – S
        • Movies – T
        • Movies – U
        • Movies – V
        • Movies – W
        • Movies – X
        • Movies – Y
        • Movies – Z
    • Pop Culture
      • Fads
      • Toys & Games
      • Fashion
      • Decor
      • Food & Drink
      • People
      • Technology
      • Transport
    • Social History
      • 1950s Year by Year
      • 1960s Year by Year
      • 1970s Year by Year
      • 1980s Year by Year
      • 1990s Year by Year
      • Events
    Nostalgia Central
    Home»Pop Culture»Fads
    Fads 2 Mins Read

    I’m Backing Britain (1968)

    Share
    Facebook Twitter Pinterest WhatsApp Reddit Email

    During the early 1960s, the most prevalent image in London was of the Union Jack, which found its way onto every kind of accessory, from mugs to badges to shopping bags.

    A group of Surbiton typists began it all in December 1967 when they agreed to stay and work an extra half hour a day for free at a firm called Colt Heating. Within days they had become front-page news and many thousands followed their lead – in the face of great opposition from Trade Unions.

    The media and establishment picked up their idea. Robert Maxwell took out “Buy British” ads in the papers and people were encouraged to sport T-shirts and badges emblazoned with “I’m Backing Britain” over a union jack.

    The Duke of Edinburgh even lent his support saying it was “the most heartening news I’ve heard in 1967”. The campaign was made that much easier because – post devaluation – the pound now bought less overseas.

    Tony Hatch and Jackie Trent even penned a song for Bruce Forsyth with the following lyrics:

    I’m backing Britain
    Yes I’m backing Britain
    We’re all backing Britain today
    The feeling is growing
    So let’s keep it going
    The good times are blowing our way

    Unfortunately the campaign lost some of its momentum when it was discovered that a batch of T-shirts bearing the “I’m Backing Britain” slogan had been manufactured in Portugal. At home in Britain, the trade unions formally opposed the idea of additional work for no additional pay.

    By Easter 1968 the campaign was dead and buried.

    Related Posts

    • New Coke
      New Coke
      "New Coke" almost spelt the end for the Coca-Cola empire in 1985. They changed the flavour of Coke and the…
    • Hippies
      Hippies
      Like no other time before, the ’60s exploded into personal freedom and self-expression, seen through bands of teenagers with unique…
    • Go-Set
      Go-Set
      The Australian music magazine Go-Set was launched in February 1966 by Phillip Frazer, a quietly spoken, blonde 19-year-old who had…
    • Beatniks
      Beatniks
      "Don't fret cat, it's all bells. We got no bread baby, but that's not our bag anyway. So dig the…
    • Waterbeds
      Waterbeds
      In 1968, Charles Prior Hall, a furniture designer in California decided to create the world's most comfortable chair. Taking his…
    • Peace Sign
      Peace Sign
      The ubiquitous icon of the Aquarian age and one of the most widely known symbols in the world. In Britain…
    • World Cup Willie
      World Cup Willie
      World Cup Willie, a roguish little lion with a Union Jack jersey, emerged as one of the leading personalities of…
    • Black Lights
      Black Lights
      In the late 60s and early 70s, the Black Light brought a new dimension to our world. White T-shirts and…

    Share. Facebook Twitter Pinterest WhatsApp Reddit Email
    Previous ArticleBaby On Board
    Next Article Beach Movies

    Comments are closed.

    Follow us
    • Facebook
    • Twitter
    • YouTube
    • Instagram
    You May Also Like
    • Tremors (1989)
      Perfection, Nevada is a dull American town in the middle of the […]
    • My Honourable Mrs
      1 9 7 5 (UK) 7 x 30 minute episodes Jane Prendergast Pauline […]
    • Gambit (1966)
      This charming caper film teams Michael Caine with Shirley […]
    • Police Patrol
      1 9 6 5 (UK) 7 x 25 minute episodes This short-lived BBC teatime […]
    • JJ Cale
      John Weldon Cale was born on 5 December 1938, in Oklahoma City. […]
    • Usual Suspects, The (1995)
      Five criminals with widely diverse rap sheets are brought […]
    Twitter Feed
    Please note


    Nostalgia Central covers the period 1950 to 1999 and contains some words and references which reflect the attitudes of those times and which may be considered culturally sensitive, offensive or inappropriate today.
    Popular Tags
    1969 1970 1971 1972 1973 1975 1976 Action Figures Amicus Arcade games Australia Beach movies Beatles Blaxploitation Board games Britpop Canada Crime Disco Disney Doo-Wop Elvis Presley Girl groups Glam Goth Hammer Heavy Metal Irwin Allen Labels Merseybeat Mod revival Motown New Romantic New Wave NWOBHM Oi! One-hit wonders Power Pop Pub rock Punk Radio Scotland Ska Soul music Surf music
    Search Nostalgia Central
    Copyright © 1998, 2022 Nostalgia Central
    • About
    • Contact
    • FAQ

    Type above and press Enter to search. Press Esc to cancel.