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Swatch Watch

swatch_002Swiss watch company SSIH scored a hit in 1983 with its low-priced Swatch range of brightly coloured watches.

Ernst Thomke and Nicolas Hayek developed the thin hard-wearing plastic watches to compete with cheap watches from Japan and Hong Kong.

Marketing man Max Imgruth masterminded the innovative strategy that established the Swatch range of watches as fashion items that were sold alongside clothes.