The Unisex fashion movement largely came and went in one year: 1968. The trend began on the Paris runways, where designers like Pierre Cardin, Andre Courreges, and Paco Rabanne conjured up “Space Age” sleek, simple silhouettes, graphic patterns, and new, synthetic fabrics with no historical gender associations.
As women burned their bras, department stores created special sections for unisex fashions – though most of them had closed by 1969. But their impact could be felt for a decade afterwards in “his-n-hers” clothing, promoted in cutesy ads, catalogue spreads, and sewing patterns.
Children bore the brunt of the unisex craze: trousers for girls, long hair for boys, and ponchos for everyone.