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    Nostalgia Central
    Home»Pop Culture»Fads
    Fads 1 Min Read

    World Cup Willie

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    World Cup Willie, a roguish little lion with a Union Jack jersey, emerged as one of the leading personalities of the 1966 World Cup competition. He was designed by Reg Hoye, a freelance commercial artist, who, on the strength of Willie (who he based on his own son, Leo), found himself the art director for a publicity house.

    The Football Association paid Mr Hoye a fee for the design but they held onto the copyright for the millions of different products which bore the Willie emblem, including rosettes, tracksuits, T-shirts, tea towels, masks, bagatelle games, plastic mascots, toy drums, mugs, glasses, snowglobes, scarves and dusters (!). Watney’s even marketed a World Cup Ale.

    Meanwhile, Syd Green composed the World Cup Willie song which was recorded by Lonnie Donegan.

    He’s tough as a lion and never will give up
    That’s why Willie is favourite for the cup
    Williiieeeeee, Williiieeeee
    He’s everybody’s favourite for the cup

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    Put some beefiness into your mid-week menu with these recipe ideas published in a Birds Eye advertisement from the Radio Times on 30 September 1965.

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    This is what they promised us when I was a kid. What happened? 

All I have is 700 channels of rubbish on the TV in High Def, TikTok, Facebook and a phone I can take photographs with . . .

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    I thought we would have moving pavements by now when I was a kid 😂

    Totally agree!!!

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    The Jetsons strike again.

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