Made in colourful prints, snappy styled and affordable fabrics, Bobbie Brooks was the label for suburban girls across America during the 50s, 60s and into the 70s.
Girls now had their own money, earned from babysitting or other odd jobs, and owning Bobbie Brooks was a goal any girl could achieve. These were your clothes, not your mothers, and Bobbie Brooks finally allowed you to express your individuality (definitely NOT your parents’ style).
Traditional woman’s wear manufacturer Bobbie Brooks got a makeover when Maurice Saltzman, president of the Bobbie Brooks clothing company, realised that not all girls wanted to look like their mothers. He joined the growing trend of “Junior” clothing lines turning that catered to young girls and their unique sense of style.