Facebook Twitter Instagram YouTube
    Nostalgia Central
    • Home
    • Blog
      • Lists
    • Television
      • TV by Decade
        • TV – 1950s
        • TV – 1960s
        • TV – 1970s
        • TV – 1980s
        • TV – 1990s
      • Comedy
      • Drama
      • Kids TV
      • Variety
      • News & Sport
      • Advertisements
    • Music
      • Music by Decade
        • Music – 1950s
        • Music – 1960s
        • Music – 1970s
        • Music – 1980s
        • Music – 1990s
      • Artists – A to K
        • Artists – A
        • Artists – B
        • Artists – C
        • Artists – D
        • Artists – E
        • Artists – F
        • Artists – G
        • Artists – H
        • Artists – I
        • Artists – J
        • Artists – K
      • Artists – L to Z
        • Artists – L
        • Artists – M
        • Artists – N
        • Artists – O
        • Artists – P
        • Artists – Q
        • Artists – R
        • Artists – S
        • Artists – T
        • Artists – U
        • Artists – V
        • Artists – W
        • Artists – X
        • Artists – Y
        • Artists – Z
      • Artists – 0 to 9
      • Genres
      • Music on Film & TV
      • One-Hit Wonders
      • Playlists
      • Online Radio
    • Movies
      • Movies by Decade
        • Movies – 1950s
        • Movies – 1960s
        • Movies – 1970s
        • Movies – 1980s
        • Movies – 1990s
      • Movies – 0 to 9
      • Movies – A to K
        • Movies – A
        • Movies – B
        • Movies – C
        • Movies – D
        • Movies – E
        • Movies – F
        • Movies – G
        • Movies – H
        • Movies – I
        • Movies – J
        • Movies – K
      • Movies – L to Z
        • Movies – L
        • Movies – M
        • Movies – N
        • Movies – O
        • Movies – P
        • Movies – Q
        • Movies – R
        • Movies – S
        • Movies – T
        • Movies – U
        • Movies – V
        • Movies – W
        • Movies – X
        • Movies – Y
        • Movies – Z
    • Pop Culture
      • Fads
      • Toys & Games
      • Fashion
      • Decor
      • Food & Drink
      • People
      • Technology
      • Transport
    • Social History
      • 1950s Year by Year
      • 1960s Year by Year
      • 1970s Year by Year
      • 1980s Year by Year
      • 1990s Year by Year
      • Events
    Nostalgia Central
    Home»Pop Culture»Fashion
    Fashion 2 Mins Read

    Midi Skirts

    Share
    Facebook Twitter Pinterest WhatsApp Reddit Email

    When the clothing industry tried to end the reign of that 60s icon called the mini skirt by launching the Midi in 1968, opinion polls revealed that as many as 8 out of 10 women had no intention of ditching their minis. Girls liked the thigh-high mini to show off their shapely legs and celebrate their femininity, and the boys certainly weren’t complaining either.

    But the mini skirt had dominated the market long enough, and the fashion world needed a change. And what could be more different from the mini than the mid-calf midi?

    Actually, the hippies answered that question with the maxi skirt, but fashion-conscious girls weren’t ready to go back to nature just yet.

    The lowering of hemlines created a stir that matched the protests of the Vietnam War. Demonstrators swarmed the major department stores and threatened to boycott any store that took the mini off the shelves.

    A grassroots organisation called GAMS (“Girls Against More Skirt”) fought for their beloved mini and protested with signs like “Keep the Mini on the Market”. The youth revolution was ready to fight, and they were using the power of their voices and their wallets to make a difference.

    The fashion world was in a quandary: the manufacturers made their money by changing over styles and keeping a constant stream of money in the apparel market, but no one was buying the new midi.

    If girls were satisfied with their minis and weren’t spending on new styles (a new skirt length also meant new shoes and new coats to match the new length), business wouldn’t survive. So manufacturers returned to manufacturing the mini in addition to the midi on the shelves.

    The midi skirt did receive some attention in the wake of the 1930s revival brought on by the 1967 film Bonnie and Clyde. Faye Dunaway’s role as a sexy gangster’s moll decked out in 30s-era midi skirts, sweaters, and berets helped to hold off the midi’s imminent demise.

    The sleek style of the midi was carried into the 70s when more of an “anything goes” attitude was adopted by the fashion-conscious.

    Minis, maxis, midis, and micros could be mixed up and worn any day of the week.

    Mini or midi skirts overlaid with a flowing maxi-coat became a popular way to intermingle the different lengths and make everyone happy.

    Related Posts

    • Heroin Chic
      Heroin Chic
      Heroin Chic was a look popularised in mid-1990s fashion and characterised by pale skin, dark circles underneath the eyes and…
    • Peace Sign
      Peace Sign
      The ubiquitous icon of the Aquarian age and one of the most widely known symbols in the world. In Britain…
    • Hippies
      Hippies
      Like no other time before, the ’60s exploded into personal freedom and self-expression, seen through bands of teenagers with unique…
    • Mood Rings
      Mood Rings
      The idea behind a mood ring was simple: You wore it on your finger and the colour of the stone…
    • HyperColor T-shirts
      HyperColor T-shirts
      T-shirts that would - in theory - change colour if you touched them. In reality, you had to pull the…
    • Teddy Boys
      Teddy Boys
      The original teen fashion rebel of the post-war era, the "Teddy Boy" paved the path of rebellion for all hooligans…
    • Digital Watches
      Digital Watches
      The first models (circa 1972) were very expensive and featured a flat black screen. One needed to press a small…
    • Unisex
      Unisex
      The Unisex fashion movement largely came and went in one year: 1968. The trend began on the Paris runways, where…

    Share. Facebook Twitter Pinterest WhatsApp Reddit Email
    Previous ArticleMaxi Skirts
    Next Article Mini Skirts

    Comments are closed.

    Follow us
    • Facebook
    • Twitter
    • YouTube
    • Instagram
    You May Also Like
    • Bonehead
      1 9 5 7 – 1 9 6 2 (UK) This slapstick 25-minute black […]
    • Sylvia (1965)
      In this tremendously, compulsively awful melodrama, Sylvia West […]
    • Bob Hawke
      Born in 1929, Bob Hawke built up a position of great influence […]
    • Witchfinder General (1968)
      In 1645, with England torn apart by civil war, the infamous […]
    • For Pete’s Sake (1974)
      Henrietta – known as “Henry” (Barbra […]
    • Doctor At Sea
      1 9 7 4 (UK) 13 x 30 minute episodes Saucy goings-on on the old […]
    Twitter Feed
    Please note


    Nostalgia Central covers the period 1950 to 1999 and contains some words and references which reflect the attitudes of those times and which may be considered culturally sensitive, offensive or inappropriate today.
    Popular Tags
    1969 1970 1971 1972 1973 1975 1976 Action Figures Amicus Arcade games Australia Beach movies Beatles Blaxploitation Board games Britpop Canada Crime Disney Doo-Wop Elvis Presley Girl groups Glam Goth Hammer Heavy Metal Irwin Allen Labels Merseybeat Mod revival Motown New Romantic New Wave NWOBHM Oi! One-hit wonders Power Pop Pub rock Punk Radio Scotland Ska Soul music Sport Surf music
    Search Nostalgia Central
    Copyright © 1998, 2022 Nostalgia Central
    • About Nostalgia Central
    • Contact
    • FAQ

    Type above and press Enter to search. Press Esc to cancel.