In the early 1970s, Aqua Manda targeted teens and girls in their twenties with its fragrance of flower power. It was made from oils of mandarin, coriander, jasmine and aromatic herbs and the adverts said: “it makes your body beautiful”.
By Fabergé – with its glamorous spokeswoman, Margaux Hemingway of Lipstick (1976) fame.
“There’s a new fragrance that’s coming to town, and they call it Charlie “. Revlon returned to the perfume market in 1973 with the sassy scent of Charlie. Named after Revlon’s founder, Charles Revlon.
A forerunner of the feminist fragrance Enjoli, Charlie broke through the commercial barriers first. Before Charlie, women considered perfume for special occasions only. Charlie told women that they could not only douse themselves daily, but they could buy their own perfume.
No more waiting for Christmas or an anniversary gift from the husband. In an era when many young ladies were climbing the corporate ladder instead of walking down the aisle, this new concept smelled like success. Charlie was the original rebel, but it made it okay for women to smell like women, even if they were dressing like men.
“Kinda fresh, kinda now, kinda new, kinda wow”
The 1970s fragrance for the modern woman, Enjoli told you that you could have it all. The irresistible scent of Enjoli broke the mould of women as sex objects, empowering girls with the force of a fragrance.
The first feminist perfume, girls loved the sassy spokesmodel, slinging frying pans around in a navy blue suit and respectable pumps, backed by a modernised riff on the Peggy Lee classic I’m a Woman.
“I can bring home the bacon, fry it up in a pan, and never let you forget you’re a man”
JEAN NATÉ BODY SPLASH
The slight lemony scent was intoxicating when splashed on after the bath, onto still damp skin, fresh and clean. Jean Naté bath products were made to invigorate, to infuse your senses with a quest for romance, adventure and life.
Created in 1935 by Charles of the Ritz, Jean Naté was the only way to freshen up after the shower. Packaged in bright lemon yellow containers, the after bath splash-on fragrance joined a line that included sweetly scented talcum powders, soaps and deodorants. Jean Naté wasn’t going to let you smell anything but fresh
Jean Naté had its heyday in the 70s and 80s when soaking the skin in cologne was the only way to go. With Jean Naté’s entire line of products, you could layer each subtle scent upon scent for a lingering note.
LOVE’S BABY SOFT
Before Enjoli (but after Tinkerbell), Love’s Baby Soft was the fresh scent for the girl with a budding sexuality and a desire to be adored. Although best remembered for this baby-powder-scented perfume spray, Love’s wooed adolescent girls with a variety of cosmetics and scents for all lifestyles.
Being a teenager was tough, and the game of the sexes brutal, but Love’s made it easy. Founded in 1974 by Mem Company Inc., Love’s let girls be girls, guiding them slowly into the age of womanhood. Love’s Baby Soft was the intoxicating pink body spray, just sweet enough to perk up your nose, yet sultry enough to catch his attention.
Love’s offered a complete line of bath and beauty care products, from sensuous scents to lovely, butterfly-shaped compacts. The Love’s line declined in the 90s but was updated with a sportier edge by Renaissance Perfumes, updated with baby cake, baby doll and baby blossom versions.
“Because innocence is sexier than you think”
Skinny Dip was a flirty young fragrance and makeup line that was guaranteed to attract the boys. Fruit Dip offered a wider range of scents (and a less naughty name). But despite the provocative moniker, Skinny Dip was a wholesome fragrance for good girls.
“Be a Skinny Dip Girl!”