Black Magic is a British brand of boxed chocolates originally created by Rowntree’s in 1933.
Sold as an affordable version of an (at that time) otherwise very expensive luxury product, they were marketed as a courtship gift. Previously, boxes of chocolates were often hand-made and some of them cost as much as 100 shillings – a huge sum when you consider the average factory worker’s weekly rent was ten shillings.
The assortment included Coffee Cream, Liquid Cherry, Caramel, Strawberry Cup, Marzipan, Butterscotch, Montelimar, Chocolate Almond, Hazel Cluster, Toffee & Mallow, Orange Cream and Truffle & Nougat.
The brand is now owned by Nestlé and has undergone a number of subtle changes in design, including a change in 2007 that caused a public reaction which led to the reintroduction of the original design.
“Who knows the secret of the Black Magic box?”. I do! Get stuck into too many Walnut Whip’s and you will too . . .
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