The coolest ad campaign of the Seventies – for the drink that stripped paint.
Cresta was produced in the UK by Schweppes from the early 1970s and originally came in four different flavours: strawberry, lemon & lime, pineapple and orange, with blackcurrant being added later.
It was originally sold as a health drink for adults, but the owners decided it should be re-marketed for children. The new ads – which premiered in 1972 – were brought to life by a Canadian actor named Thick Wilson (who also voiced the Sugar Puffs’ Honey Monster).
Singing songs like Elvis Presley‘s Teddy Bear, the groovy, laid-back polar Bear with the catchphrase “It’s frothy man”, and Jack Nicholson-style facial contortions was an instant hit amongst Britain’s youth.
Do you know what all the bears up at the North Pole drink when they’re thirsty? It’s the sea, man — the Arctic Ocean!
Now me, I’m really into this frothy Cresta — like this strawberry flavour. The day they start making the Arctic Ocean in strawberry is the only day this young bear’s going to drink it!