You can still buy Kia-Ora today, but it’s nowhere near as popular as it was in the 1970s and 1980s.
At that time it was pretty much the only drink you could purchase in a cinema – it came in a clear plastic carton and the juice was such a luminous orange colour it doubled as a handy lamp, helping you to locate your seat in the darkness.
The thing most people remember about Kia-Ora is the cinema advert in which a young black chap is pursued by a group of crows who all want some of his orange juice. He won’t share it.
” It’s too orangey for crows, it’s just for me and my dog”.
So the crows offer to be his dog and start barking. Then one of the crows takes the sun from the sky and starts playing basketball with it, before bouncing it onto the head of a big fat mama where it turns into a bag of washing – which then spills out and starts dancing, before becoming a wetsuit for a crow following behind.
“I’ll be your dog! Wuff, wuff, wuff”