So most people who took the Pepsi Challenge probably preferred Coke. But at least the Pepsi peeps managed to set Michael Jackson on fire . . . that’s got to be worth something!
In 1964, when Pepsi’s advertising agency came up with the slogan “Come alive, you’re in the Pepsi Generation” they didn’t hire the best translators for international sales.
And so, in German the slogan became “Come alive out of the grave”. In Chinese it was worse: “Pepsi brings your ancestors back from the dead”.