Facebook Twitter Instagram YouTube
    Nostalgia Central
    Banner
    • Home
    • Blog
      • Lists
      • Playlists
    • Television
      • Shows by Decade
        • 1950s Television
        • 1960s Television
        • 1970s Television
        • 1980s Television
        • 1990s Television
      • Shows by Genre
        • Comedy
        • Drama
        • Kids TV
        • Variety
        • News & Sport
        • Advertisements
      • Shows by Country
        • UK TV
        • USA TV
        • Australia & NZ TV
        • Canada TV
        • Europe TV
        • Japan TV
      • Shows A to K
        • Shows A
        • Shows B
        • Shows C
        • Shows D
        • Shows E
        • Shows F
        • Shows G
        • Shows H
        • Shows I
        • Shows J
        • Shows K
      • Shows L to Z
        • Shows L
        • Shows M
        • Shows N
        • Shows O
        • Shows P
        • Shows Q
        • Shows R
        • Shows S
        • Shows T
        • Shows U
        • Shows V
        • Shows W
        • Shows X
        • Shows Y
        • Shows Z
      • Shows 0 to 9
    • Music
      • Music by Decade
        • 1950s Music
        • 1960s Music
        • 1970s Music
        • 1980s Music
        • 1990s Music
      • Music A to K
        • Music A
        • Music B
        • Music C
        • Music D
        • Music E
        • Music F
        • Music G
        • Music H
        • Music I
        • Music J
        • Music K
      • Music L to Z
        • Music L
        • Music M
        • Music N
        • Music O
        • Music P
        • Music Q
        • Music R
        • Music S
        • Music T
        • Music U
        • Music V
        • Music W
        • Music X
        • Music Y
        • Music Z
      • Music 0 to 9
      • Genres
      • Music on Film & TV
      • One-Hit Wonders
      • Online Radio
    • Movies
      • Movies by Decade
        • 1950s Movies
          • Movies 1950
          • Movies 1951
          • Movies 1952
          • Movies 1953
          • Movies 1954
          • Movies 1955
          • Movies 1956
          • Movies 1957
          • Movies 1958
          • Movies 1959
        • 1960s Movies
          • Movies 1960
          • Movies 1961
          • Movies 1962
          • Movies 1963
          • Movies 1964
          • Movies 1965
          • Movies 1966
          • Movies 1967
          • Movies 1968
          • Movies 1969
        • 1970s Movies
          • Movies 1970
          • Movies 1971
          • Movies 1972
          • Movies 1973
          • Movies 1974
          • Movies 1975
          • Movies 1976
          • Movies 1977
          • Movies 1978
          • Movies 1979
        • 1980s Movies
          • Movies 1980
          • Movies 1981
          • Movies 1982
          • Movies 1983
          • Movies 1984
          • Movies 1985
          • Movies 1986
          • Movies 1987
          • Movies 1988
          • Movies 1989
        • 1990s Movies
          • Movies 1990
          • Movies 1991
          • Movies 1992
          • Movies 1993
          • Movies 1994
          • Movies 1995
          • Movies 1996
          • Movies 1997
          • Movies 1998
          • Movies 1999
      • Movies A to K
        • Movies A
        • Movies B
        • Movies C
        • Movies D
        • Movies E
        • Movies F
        • Movies G
        • Movies H
        • Movies I
        • Movies J
        • Movies K
      • Movies L to Z
        • Movies L
        • Movies M
        • Movies N
        • Movies O
        • Movies P
        • Movies Q
        • Movies R
        • Movies S
        • Movies T
        • Movies U
        • Movies V
        • Movies W
        • Movies X
        • Movies Y
        • Movies Z
      • Movies 0 to 9
    • Pop Culture
      • Fads
      • Toys & Games
      • Fashion
      • Decor
      • Food & Drink
      • People
      • Radio
      • Technology
      • Transport
    • Social History
      • 1950s Year by Year
      • 1960s Year by Year
      • 1970s Year by Year
      • 1980s Year by Year
      • 1990s Year by Year
      • Events
    Nostalgia Central
    Home»Pop Culture»Food & Drink
    Food & Drink 3 Mins Read

    Pepsi

    Share
    Facebook Twitter Pinterest WhatsApp Reddit Email

    Pepsi began life in New Bern, North Carolina in 1893 where it was created by pharmacist Caleb Bradham and originally known as ‘Brad’s Drink’.

    In 1898, Brad’s Drink became known as Pepsi-Cola, a name derived from the word “dyspepsia,” another word for indigestion (these were the days when soft drinks were considered medicinal aids).

    From there, the Pepsi-Cola Company grew rapidly. In 1903, Bradham officially trademarked the name, and in just a year, he’d sold 20,000 gallons of Pepsi-Cola syrup. By 1910, there were 240 Pepsi-Cola bottling franchises across 24 states.

    The 1920s and 1930s were a challenging time for Pepsi-Cola and at times, it looked like they’d be the losers in the burgeoning cola wars. As Coca-Cola opened bottling plants in Europe, Pepsi-Cola declared bankruptcy and was purchased by Craven Holdings Corp. In 1930, Pepsi-Cola filed for bankruptcy a second time.

    By 1933, Pepsi-Cola found their first way to differentiate themselves from Coca-Cola, just by upping the size of their bottles to 12 ounces while keeping their five cent price tag. In the 1950s, Pepsi-Cola continued branding itself as the soda that delivers the better value. “More bounce to the ounce,” was the tagline of the day, which promised more than just more soda per bottle than Coca-Cola. It promised more fun.

    In 1964, when Pepsi’s advertising agency came up with the slogan “Come alive, you’re in the Pepsi Generation” they didn’t hire the best translators for international sales.

    And so, in German the slogan became “Come alive out of the grave”. In Chinese it was worse: “Pepsi brings your ancestors back from the dead”.

    In 1975, Pepsi decided it was time to cut into Coke’s market dominance with the Pepsi Challenge. The Pepsi Challenge was a campaign Pepsi launched in 1975 to prove to the world that their soda tasted better than Coca Cola.

    pepsichallenge3In malls and other high-traffic pedestrian areas, passersby would be asked to do blind taste tests of Coke and Pepsi and say which they preferred. According to Pepsi, people preferred their soda over its competitor.

    By the early 1980s, Pepsi was riding high on its status as the drink consumers preferred as it outsold Coca-Cola in supermarkets.

    Not to be beaten by the sweeter soda, Coke switched up their recipe and introduced New Coke to the world. And people hated it. After New Coke faced a huge consumer backlash, Coca-Cola brought back the original recipe as Coke Classic, then quietly phased out New Coke so Coke Classic could just be Coca-Cola once again.

    Related Posts

    • New Coke
      New Coke
      "New Coke" almost spelt the end for the Coca-Cola empire in 1985. They changed the flavour of Coke and the…
    • PEZ
      PEZ
      In 1927 Austria, Eduard Haas III invented the brick candy, taking the Pez name from three letters in the German…
    • Café-Bar
      Café-Bar
      In the days before Starbucks and Café Latté on tap from every corner coffee shop, the height of sophistication and…
    • Goblin Teasmade
      Goblin Teasmade
      Now a mid-20th century icon, the Goblin Teasmade - which first appeared in 1936 - was one of the first…
    • Hostess Trolley
      Hostess Trolley
      The LG Hawkins company introduced its "heated sideboard" in 1931, but it was 22 years before one of its designers,…
    • Space Dust
      Space Dust
      Nobody ate Space Dust because it tasted nice. In fact, most people probably couldn't tell you what it tasted like. It wasn't…
    • Stud Cola
      Stud Cola
      "Unbutton a Stud" Australian 1970s Cola that came in a denim can (well it was a metal can but was…
    • Chu-Bops
      Chu-Bops
      Chu-Bops were packs of record-shaped pink bubblegum that came housed in a small 3" X 3" replica album cover. The…

    Share. Facebook Twitter Pinterest WhatsApp Reddit Email
    Previous ArticleNimble
    Next Article Pepsi Light

    Comments are closed.

    Can you help?
    Nostalgia Central has been a labour of love for me since 1998. The site carries no advertising, and I rely on donations to help with the running costs of the site and ensure I can keep Nostalgia Central running for your entertainment and education.

    If you find the site informative or enjoyable, please consider a donation – no matter how small.


    Thank you so much, and please enjoy your trip in the time machine!
    Follow us
    • Facebook
    • Instagram
    • YouTube
    You May Also Like
    • House on Haunted Hill (1958)
      Watson Pritchard’s 100-year-old haunted mansion has […]
    • Starcade
      1 9 8 2 – 1 9 8 4 (USA) 76 x 30 minute episodes Calling […]
    • Sweet Justice
      1 9 9 4 – 1 9 9 5 (USA) 23 x 60 minute episodes Hot-shot […]
    • This Island Earth (1955)
      Scientist, playboy and pilot Dr Cal Meacham (Rex Reason) returns […]
    • Paper Chase, The
      1 9 7 8 (USA) 1 9 8 3 – 1 9 8 6 (USA) James T. Hart (James […]
    • Ernest Saves Christmas (1988)
      The prospect of an Ernest sequel – especially one with […]
    Comments Box SVG iconsUsed for the like, share, comment, and reaction icons

    OUR LATEST FACEBOOK POSTS

    ... See MoreSee Less

    9 hours ago
    View on Facebook
    · Share
    Share on Facebook Share on Twitter Share on Linked In Share by Email
    View Comments
    • Likes: 1
    • Shares: 1
    • Comments: 1

    Comment on Facebook

    I remember using whatever one was cherry-flavoured.

    www.raleigh.co.uk/gb/en/look-whos-back/ ... See MoreSee Less

    Link thumbnail

    Look whos back | Raleigh UK

    www.raleigh.co.uk

    They will be available to buy online and at Raleigh Bikes Nottingham. The online sale will have a virtual queuing system in place and at Raleigh Bikes Nottingham there will be a queueing system outsid...
    12 hours ago
    View on Facebook
    · Share
    Share on Facebook Share on Twitter Share on Linked In Share by Email
    View Comments
    • Likes: 4
    • Shares: 0
    • Comments: 0

    Comment on Facebook

    FIREBALL XL-5 begins this Saturday, 3rd June at 2:35pm on #TalkingPicturesTV So here's five fascinating facts about the Gerry Anderson's 'Supermarionation' programme!
    1 - The series was inspired by the 'space race' between the USSR and the USA. 2 - 39 episodes were made in black and white. 3 - The series premiered on ATV London in October 1962. 4 - The voice of Steve Zodiac was provided by actor Paul Maxwell. 5 - The famous theme song was sung by Don Spencer.
    ... See MoreSee Less

    1 day ago
    View on Facebook
    · Share
    Share on Facebook Share on Twitter Share on Linked In Share by Email
    View Comments
    • Likes: 7
    • Shares: 3
    • Comments: 0

    Comment on Facebook

    www.theguardian.com/music/2023/may/31/bruce-springsteen-review-murrayfield-stadium-edinburgh

    That's why they call him "The Boss".
    ... See MoreSee Less

    Link thumbnail

    Bruce Springsteen review – after half a century, still having the time of his life

    www.theguardian.com

    Springsteen and the E Street Band feel like a bar band that can’t believe their luck to be playing a stadium – and the enthusiasm is infectious
    1 day ago
    View on Facebook
    · Share
    Share on Facebook Share on Twitter Share on Linked In Share by Email
    View Comments
    • Likes: 0
    • Shares: 0
    • Comments: 0

    Comment on Facebook

    Sad news. We wish her well 🤗

    ... See MoreSee Less

    Link thumbnail

    Dame Esther Rantzen says her lung cancer is in stage four

    www.bbc.co.uk

    The TV presenter and Childline founder says she is on a new form of medication for the disease.
    7 days ago
    View on Facebook
    · Share
    Share on Facebook Share on Twitter Share on Linked In Share by Email
    View Comments
    • Likes: 3
    • Shares: 0
    • Comments: 3

    Comment on Facebook

    Oh no 😢 in my prayers Esther xxx

    Didn’t she want to put the unvaccinated into camps during lockdown…

    That’s not cool 😞

    Another great voice has left us 😪

    ... See MoreSee Less

    Link thumbnail

    Tina Turner: Music legend dies at 83

    www.bbc.co.uk

    Her unmistakable voice on hits like The Best and What's Love Got to Do With It made her a superstar.
    1 week ago
    View on Facebook
    · Share
    Share on Facebook Share on Twitter Share on Linked In Share by Email
    View Comments
    • Likes: 7
    • Shares: 1
    • Comments: 2

    Comment on Facebook

    I found out on tiktok before I saw it on any news channels..

    Terrible, terrible news. Taken far too young. Vale Andy Rourke!

    ... See MoreSee Less

    Link thumbnail

    Andy Rourke: The Smiths bassist dies aged 59

    www.bbc.co.uk

    Guitarist Johnny Marr confirmed Rourke died after a lengthy illness with pancreatic cancer.
    2 weeks ago
    View on Facebook
    · Share
    Share on Facebook Share on Twitter Share on Linked In Share by Email
    View Comments
    • Likes: 3
    • Shares: 0
    • Comments: 1

    Comment on Facebook

    www.youtube.com/watch?v=g9_xELTfEds

    www.bbc.co.uk/news/uk-england-birmingham-65576903 ... See MoreSee Less

    Link thumbnail

    The Beatles: Rare first edition White Album given to charity

    www.bbc.co.uk

    A 1968 White Album, complete with original inserts, is given to a Sutton Coldfield charity shop
    3 weeks ago
    View on Facebook
    · Share
    Share on Facebook Share on Twitter Share on Linked In Share by Email
    View Comments
    • Likes: 4
    • Shares: 0
    • Comments: 1

    Comment on Facebook

    I recently fulfilled the dream of over 40 years and saw The Zombies perform live (They were amazing!). Their current bass player is a chap called Søren Koch, and this is his regular band - The Beatophonics. If you love 60s Beat music, do yourself a favour and have a listen. They are truly superb. open.spotify.com/artist/5W05FY5rERtVTBippPjold?si=nU5zM8gJSXONAGCWOUrTnA

    variety.com/2023/film/news/beetlejuice-2-release-date-theaters-1235607767/ ... See MoreSee Less

    Link thumbnail

    ‘Beetlejuice 2,’ Starring Michael Keaton and Jenna Ortega, to Hit Theaters in 2024

    variety.com

    Whether or not you say his name three times, Beetlejuice is returning to movie theaters next year. Warner Bros. has announced that “Beetlejuice 2” will be released on the big …
    3 weeks ago
    View on Facebook
    · Share
    Share on Facebook Share on Twitter Share on Linked In Share by Email
    View Comments
    • Likes: 3
    • Shares: 3
    • Comments: 0

    Comment on Facebook

    www.bbc.co.uk/news/uk-scotland-south-scotland-65470238 ... See MoreSee Less

    Link thumbnail

    Why The Wicker Man has divided opinion for 50 years

    www.bbc.co.uk

    It has been described as the Citizen Kane of horror movies - and one of the worst films ever made.
    4 weeks ago
    View on Facebook
    · Share
    Share on Facebook Share on Twitter Share on Linked In Share by Email
    View Comments
    • Likes: 4
    • Shares: 1
    • Comments: 0

    Comment on Facebook

    Load more
    Please note


    Nostalgia Central covers the period 1950 to 1999 and contains some words and references which reflect the attitudes of those times and which may be considered culturally sensitive, offensive or inappropriate today.
    • Facebook
    • Instagram
    • YouTube
    Search Nostalgia Central
    Tag Cloud
    Action Figures Amicus Arcade games Australia Beach movies Beatles Blaxploitation Board games British Invasion Britpop Canada Cold War Crime Disco Disney Doo-Wop Elvis Presley Girl groups Glam Goth Hammer Heavy Metal Irwin Allen Kraütrock Labels Merseybeat Mod revival Motown New Romantic New Wave NWOBHM Oi! One-hit wonders Politics Power Pop Prog rock Pub rock Punk Radio Scotland Ska Soul music Sport Surf music Video games
    Copyright © 1998, 2023 Nostalgia Central. Run by volunteers. Funded by donations.
    • About Nostalgia Central
    • Contact
    • FAQ

    Type above and press Enter to search. Press Esc to cancel.