“You’re slimming. Cutting out things like bread. But you’ve got to keep fit. And that means eating proper meals.
Like Breakfast . . . it wouldn’t be a proper meal without toast. Nor would Tea without bread and jam. But this needn’t mean eating high-calorie bread that’s fattening. Not if you have your meals with Slimcea.
It’s real bread. Tasty bread. Yet slice for slice, Slimcea contains far less of those fattening calories than any other bread. And it also gives you more strength-building protein to help keep you fit.
In fact, each loaf contains as much protein as three large eggs. So come on . . . enjoy bread with your meals and guard your weight too. Switch to Slimcea!”
Introduced in 1959 by Procea Products (which became part of Cavenham Foods in 1965), this ‘slimmers bread’ relied – like its competitor Nimble (by Hovis) – on the premise that if you ate this bread, you wouldn’t be fat. In fact, it would help “keep you slim – and fit”.
Slimcea girls do . . .!
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