“Trebor Mints are a minty bit stronger” (Stick ’em up yer bum and they last a bit longer).
Founded in 1907, Trebor was once one of Britain’s biggest confectionery makers and made all manner of sweets, including Refreshers, Black Jacks and Fruit Salad.
During the 1960s Trebor sold well around the world. North America, Europe, Asia and Australasia all performed strongly. Thanks to this export success, the firm won one of the first Queen’s Awards for Industry.
Coolmints, the firm’s first sugar-free mint, were launched in the summer of 1980.
By 1981 Trebor was the UK’s leading maker of children’s sugar confectionery, selling 2.5m sweets each day and now sold over half the mints bought in Britain.
Trebor was eventually sold to Cadbury Schweppes for £146 million. £26 million paid off debts. Of the remaining £120 million (before tax), £99 million went to shareholders, who were mainly family, and £21 million went to past and present employees via the Orchid Fund.
Cadbury Schweppes merged its newly acquired sugar confectionery operations to form Trebor Bassett Ltd.
“They bring your mouth fresh alive”
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