In 1977, 26-year-old Steve Wozniak and 29-year-old Steve Jobs marketed their new invention, the Apple II personal computer.
In 1984, the revolutionary Apple Macintosh was released, and launched in the most expensive television commercial ever made – The ad was based on George Orwell’s novel 1984 and cost $600,000 (£360,000) to make, and a further $1,000,000 (£600,000) to show during the NFL Super Bowl in January 1984.
The impact of the ad – featuring 17-year-old English athlete and actress Anya Major – was so great, and the recall so high, that it is considered to be one of the most cost-effective commercials ever made. It was shown only twice – the other occasion was on a small station in the US in December 1983.
It depicted an IBM world being overrun by a new machine – the Mac.
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