In 1977, 26-year-old Steve Wozniak and 29-year-old Steve Jobs marketed their new invention, the Apple II personal computer.
In 1984, the revolutionary Apple Macintosh was released, and launched in the most expensive television commercial ever made – The ad was based on George Orwell’s novel 1984 and cost $600,000 (£360,000) to make, and a further $1,000,000 (£600,000) to show during the NFL Super Bowl in January 1984.
The impact of the ad was so great, and the recall so high, that it is considered to be one of the most cost-effective commercials ever made. It was shown only twice – the other occasion was on a small station in the US in December 1983.
It depicted an IBM world being overrun by a new machine – the Mac.
Related Posts
Drive-In Cinemas On 7 June 1933, the world's first drive-in movie theatre was opened in Camden, New Jersey, USA, by Richard Hollingshead…
Atari Californian Nolan Bushnell created a game called Pong in 1971. The following year - with $250 of his own money and…
Space Shuttle Plans for the Space Shuttle were created in 1972 as a way to keep the cost of spaceflight down. The…
K-Tel K-Tel were famous for their TV commercials pitching their mass-market compilation LPs and tapes and their household 'gadgets'. Everything they…
Dansette The Dansette record player became an iconic artefact of the youth culture of the 1950s and 1960s, and the name…
8-Track This was the first practical way to play recorded music in your car and was invented by Bill Lear and…
Y2K Bug In addition to debating whether 2000 or 2001 would mark the "real" beginning of the new millennium, the Western World…
Video Games Encouraged by the success of Atari, other companies tried dipping their joysticks into the home video game market in 1976. Coleco…
