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This live NBC series, broadcast live from Chicago but set in a small New England town, related the adventures of the Charm family, who ran a mail-order business catering to collectors of household gadgets.
The family business was run by Ralph Charm (Maurice Copeland) and his loving wife, Abbe (Fern Persons), but all of the members of the household participated in it, including daughter Connie (Charon Follett) and son Clem (Gerald Garvey).
The strangest member of the household was eccentric Uncle Duff (Clarence Hartzell), whose hobby was memorising mail-order catalogues.
Those Endearing Young Charms was put together by NBC in a mere six days – the first script was written on a Monday, approved on Tuesday, casting was done on Wednesday, and the show debuted that Sunday, March 30, 1952.
The show was pulled from the Sunday night lineup and shortened from a 30-minute show to a 15-minute show which aired twice a week (Tuesday and Thursday nights at 7:15).
Those Endearing Young Charms struggled in its new time slot as well and disappeared from the NBC lineup for good on 17 June 1952.