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    1960s Television Advertisements UK TV 1 Min Read

    Esso Blue

    They asked me how I knew It was Esso Blue
    I of course replied
    With lower grades one buys
    Smoke gets in your eyes.

    Joe, the tongue-tied Esso Blue paraffin salesman who called himself the ‘Esso Blee Dooler’, was created in 1958 by Bob Godfrey and Keith Lerner. They also created Signor Buffo, the Esso petrol salesman whose voice was supplied by Dick Emery.

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