“Funny glasses with a little piece of ice – gertcha!
Anything that comes with lemon in a slice – gertcha!
Fancy cocktails that are shaken and not stirred – gertcha!
Drinks with cherries in that make you look a turd – gertcha!”
Rarely in British television advertising has such an eclectic mix of artistry been involved in one 30-second TV commercial.
Take the cinematographer on classic films like Brief Encounter, add the creator of the Sugar Puffs’ Honey Monster, and then sprinkle with the sounds of “Rockney” pop stars Chas & Dave.
Taking the phrase “Gertcha” – used by Cockneys to express disapproval – the 1979 ad was filmed in black & white, and the agency persuaded Robert Krasker, who had shot films such as The Third Man, to come out of retirement and add a touch of authenticity.
The Chas & Dave song Gertcha made it into the charts off the back of the ad campaign and launched the Cockney duo’s career.