The famous Hovis advert featuring a little boy pushing a delivery bike loaded with bread up a steep cobbled hill – and scored by the emotive sound of Antonín Dvorak’s New World Symphony – became an evergreen favourite which was voted the UK’s most “heartwarming and iconic advert”.
First aired in 1973 and filmed on Gold Hill in Shaftesbury, the advert was directed by Ridley Scott who would go on to fame as a director with films such as Alien, Blade Runner and Thelma and Louise.
“T’was like taking bread to the top of the world – t’was a grand ride back though”.