This classic series of 1970s TV advertisements featured a wealthy family enjoying a luxury bath on a plane, a train, and at their extravagant home. Despite their incredible wealth, they used Imperial Leather for ‘affordable luxury every day’.
“Tahiti looks nice”
“Simon, Tahiti”
“Roger . . . WIlco”
Imperial Leather always tried to come on like it was so classy and luxuriant, but everyone knew it was only a playground kicking away from being Tesco’s own brand.