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    1970s Television Advertisements UK TV 1 Min Read

    Imperial Leather

    This classic series of 1970s TV advertisements featured a wealthy family enjoying a luxury bath on a plane, a train, and at their extravagant home. Despite their incredible wealth, they used Imperial Leather for ‘affordable luxury every day’.

    “Tahiti looks nice”
    “Simon, Tahiti”
    “Roger . . . WIlco”

    Imperial Leather always tried to come on like it was so classy and luxuriant, but everyone knew it was only a playground kicking away from being Tesco’s own brand.

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