Fox scored big with The Simpsons, the animated brainchild of comic artist Matt Groening.
Bart Simpson, the show’s young troublemaking fourth-grader, immediately became an icon for underachievers of all ages, leading to a rapid proliferation of T-shirts bearing Bart’s mantra: “Don’t have a cow, Man”.
Twin Peaks also touched a nerve with viewers but was more of an acquired taste.
Directed by David Lynch, the unsettling, dreamlike series revolved around the question of “Who killed Laura Palmer?”.
The plot became impossibly convoluted – and the ratings dropped severely – by the time detective Kyle MacLachlan got around to solving the mystery – it was her dad (who became a homicidal maniac when possessed by an evil spirit named Bob!)
Far more wholesome was Beverly Hills 90210, an Aaron Spelling production that followed the lives of eight Beverly Hills high school students.
The very nature of television began to change in the 1990s. The arrival of satellite TV (and eventually the multi-channel digital age) fragmented the viewing audience. People watched the same amount of TV but it was now spread over a huge array of channels and programmes.
No longer would half the nation be glued to The Morecambe and Wise Show or an episode of Steptoe and Son. Viewers now made individual choices and scheduled their own viewing as they wished. This abundance of choice brought viewing freedom but meant that we began to understand each other less, as we could no longer rely on having the same cultural coordinates, no matter what our other differences.
