One of the kings of the East Coast airwaves, Brooklyn-born Brucie (born Bruce Meyerowitz on 13 October 1935) began his radio career in the late 1950s, working briefly in Bermuda and Miami.
He adopted his famous nickname “Cousin Brucie” in 1959 while working at New York’s 1010 WINS, and his legend was cemented during his 13 years (1961–1974) holding down the prime time slot at WABC in New York City.
He was adept at blending a variety of genres – including Motown, pop, hard rock, surf music, and novelty records – and was a central figure during the 1960s British Invasion. Most famously, Cousin Brucie co-introduced The Beatles alongside Ed Sullivan during their historic concert at Shea Stadium on 15 August 1965.
Morrow hosted massive live rock-and-roll weekend concerts at New Jersey’s Palisades Amusement Park, which served as a premier launching pad for new musical acts.
In 1974, he left WABC for rival station WNBC. By the 1980s, he returned to the New York airwaves at WCBS-FM, hosting a wildly popular weekend oldies party for two decades. From 1987 to 1993, he also reached a national audience with his syndicated show “Cruisin’ America”.
He also had a guest appearance in the 1990s science fiction television series Babylon 5,
Morrow was inducted into the Radio Hall of Fame in 1988.
In 2005, Morrow pivoted to satellite radio, joining SiriusXM. For 15 years, he hosted “Cruisin’ with Cousin Brucie” on the ’60s on 6 channel, introducing a whole new generation of global listeners to classic rock, Motown, and soul.
He returned to his original AM radio home at WABC in 2020 to host “Cousin Brucie’s Saturday Night Rock & Roll Party”. The show was syndicated nationally in 2025.
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His notoriety led him to film roles in 1978’s Sgt. Pepper’s Lonely Hearts Club Band and Dirty Dancing (1987).
