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Preppy Look

preppy_001Ronald Reagan‘s election in 1980 ushered in a new age of American conservatism, and the “Preppy” collegiate look popular with high school and college students fitted right in with it.

Sales of Brooks Brothers, LL Bean and Ralph Lauren’s Polo clothes were up, thanks partially to the publication of Lisa Birnbach’s The Official Preppy Handbook (pictured at right).

Though the book was intended as satire, it was taken at face value by most of its teenaged readers, who regarded it as a fashion bible.