Big Jim was a poor cousin of GI Joe, so kids could still afford him on a newspaper delivery boy’s salary.
The 9.1/2 inch Jim had a button in his back that, when you pressed it, made his arm karate chop. He also had very well crafted thigh muscles.
Multiple accessories included the Big Jim Ambulance, Big Jim Rescue Rig (for rescuing other Jim’s who fell over cliffs or into canyons), the Big Jim Sky Commander (a sort of multipurpose ‘Airforce One’ for Jim and his pals) and the Big Jim Corvette – replete with laser guns that popped up from the hood (‘bonnet’ for our Brit readers).
Big Jim was joined by his buddies Big Josh (who had a beard) and the African-American Big Jack.