First published as Fabulous in January 1964 (with The Beatles on the cover) and aimed squarely at the teenage market, the magazine’s big selling point was the full-page colour pin-ups not yet found anywhere else.
At its peak, Fabulous enjoyed the biggest market share of its type, with a circulation of 250,000.
Fabulous gained its “208” in 1966 after striking a deal with Radio Luxembourg to carry the station’s programme details.
It often featured guest editors, including Donovan, Cat Stevens and The Kinks.
Fabulous 208 was also the first of its kind to cover fashion, films, television and pop culture.
Its readership had always been predominantly female, but as it moved into the 1970s, the magazine repositioned itself explicitly as a publication for girls, competing with titles such as Jackie with more fashion features and models replacing pop stars on the cover.
By the end of the 70s, it was being outsold by both Jackie and newly launched titles such as Smash Hits.
After a brief spell, rebranded as Fab Hits, it was published for the last time on 27 September 1980, with The Beatles once again on the front cover.









