The Mighty Chew – a chocolate-covered nougat bar from Rowntrees which you could stretch to the floor whilst still attached to your teeth – was first produced in 1972.
Their Red Indian/Mexican firing squad-baiting TV adverts are the stuff of legend. “Hold on there, bald eagle! You wouldn’t fire a man till he finished his Texan Bar, would ya?”.
It was withdrawn from sale in the 1980s but relaunched as a limited edition by Nestle in 2005 after being voted “the favourite sweet of all time” in a 2004 survey of sweet shop customers.
“Someone should’ve told him – a Texan takes time a-chewin”.
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Their Red Indian/Mexican firing squad-baiting TV adverts are the stuff of legend. “Hold on there, bald eagle! You wouldn’t fire a man till he finished his Texan Bar, would ya?”.
