For 15 months, the Kraft Corporation had been sponsoring two live plays a week, both titled Kraft Television Theatre.
The NBC version, which aired on Wednesday nights at 9.00 PM and had been in that time period since the late 1940s, was by far the more successful.
When Kraft decided to drop the Thursday night version on ABC, Ponds took over sponsorship and retitled the series Ponds Theater.
The hour-long plays continued to be produced live in New York, and aired between January and July 1955.
The episodes included such leading talent as Joanne Woodward, Sidney Poitier, Buster Crabbe, Ed Begley, Roddy McDowall, Eva Gabor, John Cassavetes, and Jack Warden.
Episodes
The Hickory Limb | The Rugged Mountains | The Cornered Man | Thirty, Honey, Thirty | Prologue to Glory | The Dover Road | A Second Chance | Anna Christie | Billy Budd | The Silver Box | Autumn Crocus | The Forger | The Glass Parlor | No Riders | Thunder Rock | Hang Up My Guns | Candle Light | Cynara | The Ways of Courage | The Kingdom of Andrew Jones | Erricka (The Sand Castle) | Life and Taxes | Mother is Watching | The Fascinating Stranger | Death is a Spanish Dancer | Coquette
