Joe Pyne Show, The

1 9 6 5 – 1 9 6 8 (USA)

Originating from KTTV in Los Angeles and running in syndication from 1965 to 1968, the show was hosted by chain-smoking Joe Pyne, a fiercely opinionated and abrasive broadcaster widely recognised as America’s first “shock jock”.

Pyne rejected the polite, welcoming demeanour of standard 1960s hosts, and routinely insulted his guests, argued aggressively, and openly mocked viewpoints he disagreed with.

The studio featured a designated microphone area – named “The Beef Box” – where audience members in the studio could stand up to debate Pyne directly, often resulting in loud shouting matches.

If a guest became too repetitive, defensive, or heated, Pyne famously threw them off the set. His signature insult to guests or audience members who angered him was to tell them to “take a hike” or “go take a long walk on a short pier.”

The show deliberately booked highly controversial, unusual, or fringe figures to maximise the tension.

Pyne’s guests regularly included counterculture leaders, Hippies, anti-war activists, campus radicals, political eccentrics, people claiming UFO encounters, early LGBTQ+ figures (such as trans pioneer Christine Jorgensen), and extremists such as members of the Ku Klux Klan.

During the Watts riots of 1965, a black militant guested; Pyne opened his desk drawer to reveal a revolver, whereupon the guest drew back his coat to show that he, too, was armed.

Another guest, wanted by the police, was arrested on camera. George Lincoln Rockwell, head of the American Nazi Party, and Marguerite Oswald, mother of Lee Harvey Oswald, also appeared on the show.

Avant-garde musician Frank Zappa was a guest in 1966. Aiming to mock Zappa’s counterculture appearance, Pyne opened the interview with a sharp insult: “So, Frank, you have long hair. Does that make you a woman?”

Without hesitating, Zappa retorted: “So, Joe, you have a wooden leg. Does that make you a table?”

Pyne, a World War II veteran, did have a prosthetic leg, and Zappa’s instant comeback stunned the host and flipped the power dynamic in the studio.

Though the show was heavily criticised by television critics at the time for being a “circus of rage and exploitation”, it pulled massive ratings and changed broadcasting forever.

Pyne died of lung cancer in 1970 aged 45.