There once was a time, believe it or not, when all t-shirts were not blank white garments.
But as soon as someone realised that a t-shirt was just a mobile billboard, the space across someone’s chest was rarely vacant.
Emblazoned with glitter and sometimes bedazzled with faux jewels, these shirts were a fashion statement all their own.
They joked, they protested, they insulted and they advertised. And if you didn’t find what you wanted at the t-shirt shop, you could customise your own slogan and have it ironed on for you.
Like bumper stickers, these decals proclaimed your favourite band, TV show, lifestyle and even your worldview.
Some popular slogans included:
- I’m Only Here For The Beer
- Screwing Is A Wealth Hazard
- Ford Country – Get The Women, Kids and Chevys Off The Streets
- The Marijuana Party – For The Best Deal Yet
- I’m an alcoholic (In case of emergency buy me a beer)
- Sex Appeal – Give Generously
- Export Fraser, Not Uranium
- My girlfriend can’t wrestle but you should see her box
- It’s not the beer mate – just a fat shirt
- Mutate now – Avoid the rush
- I’m A Virgin (This is a very old t-shirt)
- Life. Be In It
- Smile if you’re horny
- Patience my ass . . . I’m gonna kill something
- I’m Not Lord Lucan*
*a missing English peer believed to be hiding in Australia - Save the whale
- Let’s Boogie
- Breast fed is best fed









