First produced in 1957, the Drumstick lolly is a chewy sweet from Swizzels Matlow Ltd about 2″ (5 cm) in length. It features two flavours – milk and raspberry – although many special editions have been produced, such as the lime and orange flavour.
In 2012, Swizzels Matlow launched “Drumstick Squashies”, foam-like chewy sweets with the same flavour as the Drumstick lolly. Several flavour variations, such as bubblegum, have also been released.
In 2020, Swizzels released a Drumstick Chocolate Bar. It consists of milk chocolate with a raspberry and milk flavour filling with freeze-dried raspberry pieces. Unlike the Drumstick lollies and Squashies, the chocolate bar is suitable for vegetarians.