The original Flake was first developed in 1920 and was discovered by chance by an employee of Cadbury’s at their Bournville factory who noticed thin streams of excess chocolate falling from moulds cooled into flaky ripples.
The Flake girl first hit TV screens back in the 1960s presenting the infamous sensual choc-as-phallic-symbol splendour of “only the crumbliest, flakiest chocolate.” The ads often caused controversy and in the 1970s one was taken off air as it was deemed too racy.
The first Flake girl was Hoima MacDonald and subsequent stars of the adverts included Marilyn Crossley, Janis Levy, Rachel Brown, Catrina Skepper, Liliana Dominguez, Debbie Leng and the 1969 Miss World, Eva Rueber-Staier
The ads disappeared in 2004 but were resurrected when the brand relaunched in 2007 with Joss Stone as the new star of the campaign for one of the oldest chocolate brands in the UK.
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The Flake girl first hit TV screens back in the 1960s presenting the infamous sensual choc-as-phallic-symbol splendour of “only the crumbliest, flakiest chocolate.” The ads often caused controversy and in the 1970s one was taken off air as it was deemed too racy.
