This healthy libation made of glucose and carbonated water – originally called “Glucozade” – originated in Newcastle where it was created by pharmacist William Walker Hunter in 1927.
The drink was acquired by the British pharmaceutical company Beecham’s in 1938 and sold as a drink for the sick.
Its advertising slogan was “Lucozade aids recovery”.
Pharmacists sold it, children were given it when they were poorly, and hospital visitors would regularly arrive with a bottle.
It was rebranded in 1983 as a sports drink, to associate it with health rather than sickness. The slogan “Lucozade aids recovery” was replaced by “Lucozade replaces lost energy”.
Now you can buy it cold in every corner shop, and it’s a staple at raves and dance parties.
Corr . . Young people today, hey?
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