Suzi Quatro was born Susan Quatrocchio in Detroit on 3 June 1950 – the daughter of Detroit jazz band leader Art Quatro.
Suzi’s professional career started in the mid-Sixties when under the name Suzi Soul she became a TV Go-Go dancer.
She later teamed up with her two sisters to form The Pleasure Seekers, an outfit that remained together for five years and even at one point were flown to Guam to entertain US troops wounded in Vietnam.
The Pleasure Seekers’ first single, Never Thought You’d Leave Me b/w What A Way To Die, emerged late in 1966 and the group were also featured on an album, Best Of The Hideouts (1967), along with other Detroit celebrities The Under-dogs, The Yorkshires and The Henchmen.
A brief sojourn with her sister Patti’s band, Fanny – as well as her own band (Cradle) followed.
It was playing with Cradle in a Detroit club in 1971 that the then twenty-year-old Suzi was seen by the top British record producer Mickie Most whose many production successes included The Animals, Herman’s Hermits, Lulu, Jeff Beck, and Nancy Sinatra.
Most signed Suzi to his fledgling RAK label, and her first professional appearances in the UK came in 1972 when she formed a band comprising guitarist Len Tuckey (subsequently Suzi’s husband), Alastair McKenzie (keyboards) and Keith Hodge on drums, and set off on a UK tour supporting Slade.
After her debut single, Rolling Stone, flopped (except in Portugal, where it reached #1), Mickie Most put Suzi in the hands of Mike Chapman and Nicky Chinn – who also wrote many hits for Mud, Smokie, and The Sweet.
The Chinnichap machine provided her with her first hit, Can The Can, in 1973 which made up for any disappointment by reaching #1 in the British charts within four weeks and remaining in the Top 30 for more than three months.
Suzi, dressed in leather jump-suit and wielding what seemed – given her tiny stature – a somewhat over-sized bass guitar, appeared on Top Of The Pops backed by her unshaven bruisers – Tuckey, McKenzie and Dave Neal, who had replaced Hodge on drums.
A stream of similar-sounding, basic rock throbbers followed – 48 Crash (#3), Daytona Demon (#14), Devil Gate Drive (#1), Too Big (#14), The Wild One (#7), If You Can’t Give Me Love (#4), and She’s In Love With You (#11).
All were guaranteed Top Twenty status by the supremely silly bubblegum-boogie formula devised by Chinn and Chapman combined with Quatro and company’s bish-bash-bosh delivery and leather girl/boy packaging.
Her success also spread to Europe (especially Germany) where she scored a huge hit single, duetting with Smokie‘s Chris Norman on Stumblin’ In.
Ironically, though, for an American-born singer, Suzi failed to break in any major way in the US. Can The Can peaked at #56 in the Billboard charts, although she had some success with All Shook Up. The Stumblin’ In duet with Chris Norman, however, reached the Top 10 across the Atlantic.
Hardly surprisingly, many critics found Quatro’s marketing angle irritating and/or offensive: “An image superficially bloated with potential but really just punk Penthouse fodder – all lip-smacking hard-on leather, free-wheeling hell-cat raunch projected via a bunch of ChinniChap readymades” wrote New Musical Express critic Nick Kent in 1975, while Rolling Stone just sneered “pop tart”. But there was no denying the commercial brilliance of the ploy.
At a time when male popsters –Marc Bolan, The Sweet and the rest – were making fortunes out of simplistic rock played in lip-gloss, mascara, high-heeled boots and sparkly costumes, here was a girl coming on like a tomboy, being as unsavoury and obnoxious as The Rolling Stones, saying:
“I feel funny in dresses and skirts . . . Girls identify with me because I haven’t got big tits . . . The guys in my band don’t wear glitter – they’re real men”.
Suzi released a succession of albums including Aggro-phobia, If You Knew Suzi, and the eponymous Suzi Quatro.
By the end of the Seventies, however, her chart career was on the wane and, perhaps wisely, Suzi moved more into the general entertainment area.
From 1977 she appeared regularly as wayward, happy-go-lucky, would-be rock star Leather Tuscadero on the US TV series Happy Days (pictured) and also put in cameo appearances – again portraying ˜Suzi Quatro” – in the English crime/comedy series Minder.
By the early Eighties, she had become as much a ‘personality’ as a rock musician and starred in the West End revival of the musical Annie Get Your Gun– a far cry from her days as a raunchy female rock star.
She has also produced her own show, Tallulah Who?, about the life of American silent movie star Tallulah Bankhead, as well as appearing in other UK TV shows. Suzi also enjoys a successful career as a radio presenter in the UK.
In 2011 Suzi reunited with producer Mike Chapman for the album In The Spotlight, which was as close to a true “return to form” as anyone could ever hope for.
“You can have class and you can have excitement – but you can’t have them both together”.
Suzi Quatro. 1983