This six-week tryout series from ABC (which replaced The Slap Maxwell Story) revolved around The West Coast Review – “California’s Monthly Magazine” – established in 1967 and based in a skyscraper at 133 Wilshire Boulevard in Los Angeles.
When its rival, California Magazine, begins to show an increase in circulation (to 350,000 copies) and the Review’s numbers begin to fall dramatically, management hires Harry Stadlin (Tim Matheson, who also produced the show), the editor of Chicago Magazine, to turn their publication around.
His assignment (which he has six months to accomplish) is to make the revamped and renamed West Coast, “California’s Weekly Magazine,” a success.
Stories follow his efforts and his romantic relationship with Joanna Farrell (Patricia Kalember), the magazine’s beautiful, vibrant and free-spirited columnist-reporter.
Isabel Miller (Nada Despotovich) is the art department director, and Carly Hightower (Ronnie Claire Edwards) is the magazine’s gossip columnist. Sportswriter Jack Manning (Kevin Scannell) gets so many things wrong that readers flock to the magazine.
The La Crosse is the local bar-restaurant hangout.
Harry Stadlin
Tim Matheson Joanna Farrell
Patricia Kalember Jack Manning
Kevin Scannell Steven Birnbaum
Alan Blumenfeld Isabel Miller
Nada Despotovich Nick Thompson
Patrick Breen Carly Hightower
Ronnie Claire Edwards
Episodes
Nothing Sacred | All the Editor’s Men | 2 Rms, No Vu | Mixed Doubles | The Boys in the Board Room | Unnatural Phenomena, Supernatural Acts
His assignment (which he has six months to accomplish) is to make the revamped and renamed West Coast, “California’s Weekly Magazine,” a success.
