Fruit Gums were introduced in 1893 and originally marketed as Rowntree’s Clear Gums – “The nation’s favourite sweet” – and were available in twopenny tubes and sixpenny packets.
In addition to the traditional roll packaging, they were available in a larger-volume box containing the sweets in the shape of the fruit or part of the fruit that the flavour represented.
There are five flavours – each of a different colour: strawberry (originally raspberry), orange, lemon, blackcurrant and lime.
The advertising slogan which ran between 1958 and 1961 was “Don’t forget the Fruit Gums Mum!” but the powers that be forced Rowntree to change the slogan (because of unfair pressure on mums).
The marketing department cleverly came up with the alternative “Don’t forget the Fruit Gums, chum!”.
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Fruit Gums were introduced in 1893 and originally marketed as Rowntree’s Clear Gums – “The nation’s favourite sweet” – and were available in twopenny tubes and sixpenny packets.
