First made in 1866, this is Cadbury’s oldest established brand.
Hawked by cut-price Bond George Lazenby (“Big Fry! Big Fry! Big Fry!!!”) with a giant model bar. The Fry’s chocolate cream bars in Orange and ‘plain’ outlasted the classic five-segment Rainbow Bar – a multi-fruit flavoured choccy bar.
British TV ads featured a sophisticated country lady chomping leisurely on her cream bar at an auction before coolly swooping in at the very last moment with the winning bid.