Love Hearts were originally produced by confectioners Swizzels-Matlow as a novelty Christmas cracker filler in 1954. Only one message was printed on those original sweets: “I Love You”.
They were eventually sold as fizzy sweets (which tasted like three-day-old Dr Pepper) which had cute love messages embossed on them such as “Kiss”, “All Mine”, “Just Me”,”It’s Love” etc.
English girls would send them to David Cassidy and Donny Osmond addressed simply “America”.