Launched in 1975, Pop Rocks were “Action Candy” that fizzed in the mouth.
Invented by food chemist, William Mitchell, Pop Rocks Candy had many copycats over the years and the big rumour going around school playgrounds all over the western world at the time was that a combination of Pop Rocks and Coca-Cola was fatal.
In the US, urban legend had it that “Mikey”, a small child who appeared in commercials for Life cereal, had died when his stomach exploded after ingesting this combination!.
The rumour wasn’t true, and Pop Rocks even set up a hotline to assure concerned and paranoid parents that this was not the case, but it hurt their market share for a while.
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