The British Cheggers-fronted TV ads, with their vox pops from cab drivers and the like (“It’s nuts, nugget (sic), milk chocolate . . . in between meals it’s faaahntastic!”) and tempting animated “comes up peanuts – slice after slice” bar cut-up, meant more to the good folk of the UK than any weak double-entendre beginning with ‘s’.
It’s not too late to reconsider the name change, you know.