Angel Delight was first released in Britain in 1967 by the Birds Custard company, promising the taste of strawberries and cream from colourful sachets of microdust. By the 1970s, the product had doubled Britain’s instant dessert market.
The luminous powder fell out of favour in the 1980s, but a revival campaign featuring Wallace & Gromit was run in 1999.
By the early 2000s, the brand was the best-selling instant cold dessert line in the UK, available in five flavours: strawberry, butterscotch, chocolate, mint chocolate, and banana.
Flavours which were trialled but did not endure in the product line include coffee, tea, walnut, black cherry, blueberry, peach, lime, lemon, blackcurrant, bubblegum, tangerine, vanilla ice cream, forest fruits, popcorn, candy floss, butter mint and raspberry.
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