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TaB

tab_001Proving once again that you can sell anything with adverts featuring a bikini-clad sex goddess with a 2″ waist and ‘something to hold on to’ hips.

An early version of Diet Coke, TaB proudly boasted about how few calories it contained and was one of the biggest names in the low- and no-calorie soda market back in the ’60s and ’70s

There were several variants of the drink made, most notably TaB Clear, which was a colourless cola. No calories, no colour – Tasted marginally like Cola with 87,000 chemicals thrown in for good measure.

In October 2020, Coca Cola announced that TaB was finally being discontinued.