1 9 5 8 – 1 9 6 4 (USA)
77 Sunset Strip was the show that started the young, cool private detective craze of the early Sixties.
This Warner Brothers series was so big that the studio had several clones of the show drawing big ratings for the networks well into the Sixties.
On 77 Sunset Strip, former OSS officer and languages expert Stu Bailey and former undercover agent (and non-practising attorney) Jeff Spencer were the hip, swinging, Martini clutching private eyes that worked out of their office located at 77 Sunset Boulevard in Los Angeles.
Their brand-new sports cars shared a driveway with a swinging nightspot called Dino’s, a rat-pack type hangout that was an important source of trouble (and chicks) for the boys.
Other series regulars were Roscoe, the racetrack informant that liked to hang out with the guys, and Suzanne as the detective agency’s sexy French receptionist.
Parking the cars at Dino’s was Gerald Lloyd Kookson, II (aka Kookie) who snapped his fingers in beatnik style all the way to genuine teen idol status. Hep talking Kookie wanted to help the guys solve crimes, but rarely found time to do more than pose, thrust his hips and comb his hair.
Kookie had his own way of talking: “That chick’s the ginchiest”, “A dark Seven” (a bad week), “Let’s peel from this gig”, and piling on some Z’s” (sleeping).
Suddenly the nation’s teens all wanted to be like Kookie, and Byrnes and Connie Stevens had a huge hit song in 1958 with Kookie, Kookie, Lend Me Your Comb (featured on the second episode).
Edd Byrnes walked off 77 Sunset Strip during the second season demanding a bigger part on the show and more money.
He was replaced by Troy Donahue as a long-haired intellectual-type that parked the cars for Dino’s. Producers eventually gave in and Donahue was sent packing.
By the third season, Kookie was back as a full partner in the detective agency. Rex Randolph joined the agency for one season. Replacing Kookie in the parking lot was J.R. Hale who also had his own language – he spoke in abbreviations, man.
Stu left the glamorous surroundings of West Hollywood for a career pursuing international spy cases. Gone were Dino’s bar, the jazzy beatnik music and even the Sunset Strip itself. The tone of the show also changed, from goofy escapism to bleak, violent hard-boiled pulp.
Abysmal ratings followed. The show was cancelled in February of 1964, with re-runs featuring the original cast playing out the summer.
Efrem Zimbalist Jr
Gerald Lloyd Kookson II